Sony is being ridiculous in its dealings with blogger Jason Kottke. I don't have any legal expertise to offer and it is not at the point where Mr. Kottke needs financial assistance....but I can do this:

I am in the market for a new External DVD Burner/Player and the DRU-710A may have just been relegated to second choice.

Sony is a great company, though....this strikes me as the equivalent of the over-eager CBS producer who broke into regular programming with the announcement of Arafat's death.

Perhaps the end result should be the same.