Marketing EZ Rider
At some point you would hope that the powers that be would realize that demand for the EZ Rider bus system does not exist in the quantity necessary to make the system a viable mass transit system and that this demand cannot be created through marketing.
....EZ Rider's associations with the Midland RockHounds, West Texas Roughnecks and respected institutions like banks bolster its image with current and prospective riders, including PBS ads that reach the middle and upper middle class people who would be new customers.
That's the plan? No, really, that's the plan? To market EZ Rider to NPR listeners?
It might work if they marketed the idea of having NPR listeners buy monthly bus passes for members of their household staff.
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2 Comments
Being a fomer member of the so called MSM , I became HIGHLY amused at the form of recompense offered by the EZ Rider board and the media.
Trade Outs ? !!??!! Who is kidding who here ? Are you to SERIOUSLY tell me TV and radio stations are going to sacrifice advertising time for bus rides?
Just how stupid do you believe the people of the Permian Basin are ?
I've lived here 30 years and....er...um... I think I answered my last question .
Nevermind .
FWIW, and I am not sure this constitutes a conflict of interest, but John James is on both the EZ Rider Board and the BasinPBS board.